By Joe Lepper Tuesday, 16 August 2011
The government has launched a Facebook campaign offering young people advice on finding work, amid widespread concern over cuts to careers advice services.
Called the 7 Day Jobs Challenge, the campaign is aimed at 18- to 24-year-olds and in particular those who are awaiting their GCSE and A-Level results.
The Facebook page includes daily tips on finding a job and celebrity experts will be on hand to answer questions and be involved in daily discussions. Those involved include The Apprentice winner Michelle Dewberry and Reggae Reggae Sauce creator Levi Roots.
This latest campaign comes as criticism against government plans to overhaul careers advisory services for young people mounts.
Earlier this month, the government’s advisory group on careers services said plans to transfer responsibility for face-to-face careers advice for young people to schools without transferring funding equates to a £200m annual cut for careers advice services.
Meanwhile, a recent report by the University of Derby, called Careers Work with Young People: Collapse or Transition?, stated that the government's plans are having a "disastrous" effect on careers advice services.
Last summer, university and college leavers increased the number of young people in that age group claiming Jobseeker’s Allowance to 301,000.
In launching the campaign, employment minister Chris Grayling said: "We are also creating around 250,000 more apprenticeships and have introduced the Work Programme to put young people at the front of the queue for all the vacancies that employers are looking to fill."